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Networking 101 for MSPs: The Power of Positioning at Events

Networking at non-professional events can feel challenging, but it doesn’t have to be. You’ve taken the first steps by showing up and preparing, but knowing how to connect with others is key.


This article will provide you with practical tips to enhance your networking skills and make meaningful connections that could lead to future opportunities.


As you navigate these events, remember that the atmosphere can be overwhelming for many attendees. It’s essential to position yourself effectively and approach networking with a relaxed mindset.


You'll discover strategic ways to interact with others, find your ideal prospects, and utilize resources available at the event. By the end, you'll feel equipped to turn those initial conversations into valuable relationships.






Key Takeaways

  • Position yourself near social areas to attract conversations.

  • Use your surroundings to break the ice with others.

  • Focus on preparing and being approachable at events.


Networking at Casual Events


When you attend a non-professional event, such as a conference or a meetup, focus on making connections with others. You might be excited and prepared, but talking to new people can feel awkward. Here are some important tips to help you network effectively.


1. Assess the Environment


When you enter the venue, the registration desk is often the first stop. This is typically a busy area where people are checking in and feeling flustered. It is not the best place to start conversations. Instead, try to move beyond this area.


2. Navigate the Show Floor


The main event area often features numerous booths and displays. As you walk through, keep an eye out for the layout. It usually has aisles that lead to the back of the room, where refreshments or social areas may be located. These spots attract people, making them ideal for networking.


3. Position Yourself Wisely


Instead of lingering near the entrance, move toward the refreshment area. This space will draw people looking for drinks or snacks, creating a more relaxed atmosphere for interaction. Standing just outside the bar or snack area allows you to strike up conversations with attendees who are already easing into the event.


4. Be Approachable


Smile and maintain open body language as you engage with others. Remember, many attendees may be feeling unsure or overwhelmed, just like you. Finding common ground through shared experiences at the event can help ease these conversations.


5. Follow Up


After making connections, don’t forget to follow up with the people you meet. Show your interest in keeping the conversation going by reaching out with a quick message or email.

By using these strategies, you can enhance your networking at casual events and create meaningful connections that might lead to future opportunities.


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Getting Ready for Successful Networking


To network effectively at events, remember these key steps:


  1. Select the Right Events: Choose industry-specific gatherings where your target audience will be present. Think about meetups, conferences, and similar events, not just professional organizations.

  2. Prepare Your Materials: Bring enough business cards. They’re essential for sharing your contact information quickly.

  3. Calm Your Nerves: It's natural to feel anxious when meeting new people. A smile and a friendly approach can help ease any tension. Focus on making genuine connections rather than feeling pressured.

  4. Identify Key Areas: When you arrive, head to the registration desk, but don’t linger there. People are often overwhelmed and not ready to engage right away. Your goal is to move to more relaxed areas.

  5. Explore the Show Floor: The show floor will be busy. Notice the booths and activities, but don’t get trapped in the crowd. Instead, find your way to the back, where refreshments are typically served.

  6. Engage Near the Refreshments: The area around the food or drink station is ideal for networking. People are more at ease here, making it easier to strike up conversations.

  7. Be Approachable: Position yourself just outside the bar area. This way, you can meet people as they come to grab a drink or snack. They will likely be more open to chatting in this casual environment.


By following these steps, you'll set yourself up for successful networking opportunities at various events.


Navigating the Event Layout


Entry Point and Registration Desk


When you arrive at the event, the first thing you’ll see is the entrance. As you walk in, you will reach the registration desk. This spot is usually crowded and can feel a bit chaotic. Many people are flustered from parking and checking in, so it's not the best time to start conversations. Focus on getting registered first, then move forward.


Show Floor Dynamics


Once you’re through the registration, you will enter the show floor. This area is often busy, filled with various booths and people. There are typically aisles that guide you through the booths, each trying to share their offerings.


The organization of the floor is meant to get you to explore, so make sure to walk through these aisles methodically to find useful connections.


Booth Navigation Strategies


Instead of lingering too close to the entrance, consider moving deeper into the event. A good strategy is to position yourself near the bar or snack area, found at the back of the venue. People tend to gather in these spots to relax, making it a prime location for conversations.


This way, you can engage with others who are more open to networking after they’ve settled into the environment. Focus on creating meaningful interactions here, rather than starting at the hectic entry point.


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Positioning for Effective Networking


Avoiding Common Networking Pitfalls


When you arrive at a networking event, avoid the registration area. This is usually a hectic spot where attendees are flustered and not ready to engage in conversation. Instead of trying to network there, focus on moving through the space to find a more relaxed environment.


Optimal Placement Strategies


Position yourself near areas that attract people, like a bar or a coffee station. These spots draw attendees looking for drinks or snacks. People are generally more open to conversation here since they are in a more relaxed state.


Interacting Near Concessions


Standing just outside the concession area can be highly effective. As others come for refreshments, they are less pressured. Take this opportunity to initiate conversations with those waiting for their drinks or snacks. This creates a more natural setting for networking and helps you connect with potential contacts easily.


MSP Networking Tips and Insights from Harrison Baron


When you attend a networking event, especially a non-professional one like a conference or meetup, it's crucial to know how to effectively connect with people. You’ve done the right thing by showing up with your business cards and a positive attitude, but you may not know how to start a conversation or get someone to meet you later.


Finding the Right Spot


you enter the venue, there will be a registration desk. It’s important to realize that this is not the best place to network. You and others are usually flustered and focused on checking in. Instead, make your way towards the main event area. After registration, the main show floor will be bustling with activity.


  • Tip: Avoid hanging around the registration area. That’s where everyone feels stressed and overwhelmed.


Navigating the Show Floor


The layout of the show floor typically includes aisles filled with booths. Each booth is an opportunity for networking, but you need a strategy to approach them effectively. Most attendees will gravitate toward the back of the room, where refreshments are often found. This area tends to be less crowded and more relaxed compared to the entrance.


  • Tip: Position yourself just outside the refreshment area. This is often the best spot for starting conversations because people will feel more at ease while having a snack or drink.


Mental State Matters


Keep in mind that everyone entering the venue is in a similar mental state of excitement and overwhelm. If you try to engage with someone right as they walk in, they may not be receptive. Instead, wait until they have settled in and look for opportunities to strike up a casual conversation.


By being strategic about your location and timing, you can create meaningful connections without the pressure of the chaotic entrance. Remember, the goal is to make networking feel natural and enjoyable for everyone involved.


Making the Most of Available Resources


When attending a networking event, it's essential to navigate the space effectively. You may arrive feeling prepared, but knowing where to connect is crucial. Start at the registration desk, as this is where everyone gathers first. While it feels necessary to check in, it's not the best spot for meaningful conversations.


Instead, move past the entrance area and into the main event space. The show floor will have numerous booths and displays, often spilling with people eager to learn and network. Keep in mind that attendees are typically overwhelmed right after they check in, so engaging them near the entrance may not yield the best results.


Finding the Right Place to Connect


Look for areas where people gather, particularly near refreshment spots like a coffee or snack bar. Here, guests tend to feel more relaxed and open to conversation. When people go for snacks or coffee, they are more likely to chat and connect. This is your opportunity to approach them rather than waiting at the registration area.


Tips for Successful Networking


  • Position Yourself Near Refreshments: This creates an easy entry point for conversation.

  • Observe and Adapt: Watch how people interact and find common ground.

  • Smile and Introduce Yourself Naturally: Keep the conversation light and friendly.


By using these strategies, you can better position yourself for success during networking events. Avoid staying at the registration desk and move towards areas where potential conversations can flow easily.


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Thoughts on Mastering Networking Skills


Networking at events can feel challenging, especially if you’re not in a professional setting. To make meaningful connections, follow these practical steps to enhance your experience.


  1. Prepare Ahead of Time: Bring business cards and know your objectives. Think about who you want to meet and what you want to achieve. Arriving with a plan can reduce stress.

  2. Avoid the Registration Desk: The registration area is typically crowded and chaotic. Instead of lingering there, move past it quickly to find a better environment for conversation.

  3. Find the Right Location: The main event area is usually filled with booths and attendees. While people rush in, aim to position yourself near spots where people will naturally gather, like food and drink stations.

    • Benefits of This Spot

      • People are relaxed and open to chatting while enjoying a snack or drink.

      • You can easily strike up conversations without the pressure of the initial entry.

  4. Engage with Attendees: Once you find a strategic location, look for opportunities to introduce yourself. Use a friendly smile and open body language to invite conversation.

  5. Be Mindful of Energy Levels: Understand that many attendees may feel overwhelmed at first. Approach them when they seem more settled, ideally after they have gotten their refreshments.

  6. Follow Up After the Event: Collect contact information and follow up with new connections promptly. A quick email or message can reinforce the relationship you began at the event.


By using these strategies, you can improve your networking skills and create valuable connections. Stay confident and be genuine in your interactions.


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FAQ


How should I approach networking at nonprofessional events?


Start by being yourself. Smile and introduce yourself naturally. Show genuine interest in others to make conversations flow easily.


What should I avoid when networking?


Avoid hanging around the registration desk. It can be overwhelming, and people are usually distracted there. Focus on moving into the main event area instead.


Where is the best place to network at events?


The best spot is typically just outside of the bar or refreshment area. People often feel more relaxed there, making it easier to start conversations.


How can I handle feeling pressured while networking?


Take a moment to breathe. Recognize that others might feel the same way. Focus on building connections rather than trying to push for immediate results.


What can I do if I feel awkward starting a conversation?


Prepare a few simple questions or topics to break the ice. Asking about the event or someone's interests can lead to a natural discussion.


What should I bring to a networking event?


Bring business cards and be ready with your elevator pitch. Being prepared increases your confidence and makes it easier to share your information with others.


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